A Case Study: How We Boosted Calls by 71% for a Luxury Dental Clinic Amidst a Market Downturn
In the midst of a market downturn, many businesses are struggling to maintain their customer base. However, we’ve managed to achieve a remarkable feat for one of our clients, a luxury dental clinic. We not only weathered the storm but also managed to increase calls by 71% and website clicks by 8%, despite a 7% decrease in overall market searches.
Our client specializes in luxury dental services such as all-in-four implants, lip fillers, Invisalign, and teeth whitening, catering to a market segment with disposable income. Despite the economic downturn affecting cosmetic procedures, we managed to boost their practice significantly.
How did we achieve this? We followed our proven process which starts with optimizing on-page content. We created location-based service pages, not just blog posts, to show Google that we’re targeting specific areas and are relevant for searches within those regions. We backed these up with backlinks, Google stacks, and citations.
We took the client’s specific keywords they wanted to rank for, such as dental implants, and created pages targeting these areas. These pages boosted relevance for their website and Google business profile, essentially spoon-feeding Google what we wanted to rank for and where.
We also incorporated geographic content signals on the page, showing Google beyond a shadow of a doubt where we were trying to rank. We did this for almost all their services, especially for cosmetic dentistry and emergency dentistry, which are high-margin services with highly motivated searchers.
Our approach was to show Google and users that we were experts in these areas by writing authoritative content about the services, their benefits, and why clients should choose our client’s clinic. We used sales language to move readers towards a conversion point.
On the backlink side, we leveraged guest posts and Google Stacks, linking from a Google page to one of their location pages. This strategy is crucial, as it boosts location pages with relevant geographic content and the local SEO signals that Google wants to see.
We also continually built citations, a key part of local SEO. A steady cadence of citations acts as backlinks and increases the trust Google has in the site.
The result? Our client’s keywords started ranking higher. They were virtually invisible for keywords like “emergency dentist,” “all four implants,” and “cosmetic dentistry.” But with our strategies, we saw these keywords rise significantly in ranking.
In conclusion, we managed to increase calls by 71% for our client, even though overall impressions were down. We did this by increasing the relevance and trust that Google had on the site, backing it up with backlinks, localized SEO signals, and authoritative content. We showed Google and users that our client was the best choice for cosmetic dentistry procedures.
This case study demonstrates how a well-executed SEO strategy can help businesses thrive, even in a challenging market environment. If you have any questions or need help with your SEO strategy, feel free to reach out. We’re here to help.