How Search Engine Domination Transformed a Tree Service Company’s Online Presence
Search Engine Domination, a leading digital marketing agency, has recently achieved remarkable results for a tree service company, increasing its online visibility and driving a significant increase in phone calls and Google My Business messages. This success story is an excellent demonstration of how strategic Search Engine Optimization (SEO) can transform a business’s online presence and lead to substantial growth.
Over the past few months, our team has worked diligently to increase the company’s Google Maps and organic rankings. The results have been nothing short of extraordinary – the company’s organic visibility increased by a whopping 5,000 percent, while its Google Maps visibility saw a 200 percent rise.
Before partnering with Search Engine Domination, the tree service company was virtually invisible for many of its targeted keywords and services. Our team’s efforts have propelled them from being unranked to appearing on the first page of Google search results.
Despite the seasonality of the tree service industry, which typically sees a decline in searches during the summer months, we managed to increase phone calls by 30 percent and clicks to their Google My Business listing by 24 percent. This success is a testament to our team’s ability to drive results, even in challenging circumstances.
Our strategy involved a multi-step process, starting with comprehensive on-page SEO. We used advanced tools and techniques to identify missing keywords and create or rewrite content for the company’s website. Our unique ‘PAR’ system – Proximity, Authority, and Relevance – ensured that the company was visible to customers in their service area, positioned as an authority in tree services, and relevant to what searchers were looking for.
Off-page SEO was also a key component of our strategy. By securing backlinks from already indexed pages and Google News sites, we were able to speed up the indexing process and boost the company’s authority. Our unique approach to link building, including niche edits and link insertions, helped the company gain visibility faster than traditional methods.
We also optimized the company’s Google My Business listing, ensuring that the information was mirrored on the free Google My Business site and the client’s website. This ‘Triple Mirroring’ technique helped Google connect the dots and understand the company’s services better.
In addition to these strategies, we also leveraged Google’s properties to create driving directions to the company’s location, further enhancing its local SEO. We also injected relevant keywords into the backend of the Google My Business listing, providing Google with more information and increasing the company’s authority.
The results of our efforts were clear – increased rankings, more phone calls, and higher engagement on the company’s Google My Business listing. Despite the seasonal decline in searches for tree services, we were able to drive impressive growth for the company.
If you’re looking for similar results for your business, contact Search Engine Domination today. Our expert team is ready to help you dominate your industry and achieve incredible growth.