Skyrocketing Phone Calls by 300% with SEO: A Case Study by SED
Are you struggling to increase your inbound phone calls? SED, a leading name in SEO, has recently achieved a staggering 300% increase in phone calls for a personal injury lawyer client. We achieved this feat without spending a dime on ads – a testament to the potency of our SEO strategies.
In a highly competitive area like personal injury law, achieving such results in just six months is no small feat. Our client’s ROI has gone through the roof, and we’re here to share how we did it.
1. Content Relevance: The first step was to ensure our client’s website and Google Business Profile were relevant to the keywords they wanted to rank for. We created localized landing pages optimized for the two implied queries behind every local search. We employed a technique called ‘entity stuffing’, where we mentioned major landmarks, geocoordinates, and neighborhoods associated with Queens, New York, to make our content hyper-localized. This helped Google understand where our client wanted to rank.
2. Helpful Content and Information Gain: We focused on creating content that not only answered common questions but also addressed queries that competitors overlooked. This unique, helpful content boosted our client’s organic ranking and authority, making Google recognize them as the go-to experts in their field.
3. Brand Building, Authority Building, and Local Signal Building with Press Releases: We didn’t just write press releases about new hires or reviews. We crafted press releases about specific services in specific cities, incorporating keywords, quad grams, and entities. We also included internal links and embeds of our Google Stacks in the press releases, which helped connect all our client’s properties and push authority to their Google Business Profile.
4. Link Building: We didn’t just spend thousands on links. We created efficient Cloud Stacks, consisting of 100-page Cloud sites stacked five deep, pushing power back up to our localized landing pages and the Google Business Profile. This strategy helped our client’s Google Business Profile pop, resulting in a 300% increase in phone calls.
In conclusion, we achieved this remarkable feat through a combination of content relevance, helpful content, brand building, and strategic link building. If you want to learn more about our strategies or require white label SEO services for your clients, join our Discord group, get our guide, or contact us directly. We at SED are committed to helping businesses reach their full potential through effective SEO strategies.