Unveiling the Success Story Part 2: How Search Engine Domination Revolutionized a Tree Service Company
Search Engine Domination (SED) has consistently proven its expertise in the digital marketing realm by delivering impressive results for diverse businesses. One such success story is our recent collaboration with a Tree Service Company, where we significantly boosted their online visibility, phone calls, and clicks, despite a generally slow business period.
To begin with, we focused on enhancing the company’s visibility on search engine result pages (SERPs). We achieved this by improving their rankings on Google, both organically and on Google Maps. Instead of merely elevating rankings for one or two keywords, we targeted multiple keywords, effectively increasing the company’s visibility in search results.
Our strategy included a comprehensive range of services across multiple cities. Consequently, we saw a substantial increase in local pack rankings, with the site suddenly ranking number one for targeted keywords. The result? A whopping 160% to 381% increase in visibility, leading to a 26% rise in phone calls and an 89% surge in clicks to the website.
The key to our success was our unique approach to SEO, which we refer to as ‘Triple Mirroring.’ This technique involves ensuring consistent information across the client’s website, Google My Business listing, and Google My Business website. By mirroring the services and cities on these platforms, we were able to feed Google the precise information it needed to improve our client’s rankings.
Additionally, we utilized Google’s own properties to create ‘Google Stacks,’ interlinked pages that Google could crawl and index within days, not months. This strategy significantly sped up the SEO process, enhancing Google’s understanding of the client’s services and their locations.
Off-page, we leveraged the power of Niche Edits, Press Releases, and Citations. Instead of waiting for new pages to be indexed, we inserted links on already indexed, high-traffic pages. We also used press releases to connect the dots for Google, linking the client’s brand name, service, and location across hundreds of news outlets.
Moreover, we revolutionized the traditional approach to citations. Instead of directing all citations to the homepage, we linked them to inner pages, thereby multiplying the potential for visibility and high rankings.
In conclusion, our work with the Tree Service Company illustrates the power of innovative, tailored SEO strategies. Through a combination of on-page and off-page optimization, keyword targeting, and leveraging Google’s own properties, we achieved significant growth for our client, even during a slow business period.
If you want to experience similar results and dominate the search engine rankings, contact Search Engine Domination today. Our team of experts is ready to help your business reach new heights.