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See How The SED Society Can Help You Get $39,125 In Leads With Just 3 Months And $3600
Case Study #1
Pest Control Company In Los Angeles, CA
Optimizations were done over a period of 3 months. All comparisons are done compared the same 3 months over the previous year.
Client’s site had two pages (homepage and inner page) competing for the same keyword. Since the organic results showed inner pages, the home page was deoptimized and inner page targeting the city and keyword was optimized.
Inner page was rewritten to increase entity density and number of entities, as well as related keywords.
Entities and related keywords were placed in specific zones on the page where, through our testing, we knew Google would place additional weight.
Page was also rewritten to include specific neighborhoods and geographic areas the client wanted to rank in.
We then created pages targeting specific neighborhoods and points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
Page speed was increased by removing unneeded and unused WordPress plugins. A “check in” plugin was likely causing geographic confusion for Google (employees were mentioning different cities on the plugin, which threw off the entity density) as well as keyword over optimization. This plugin was also removed.
MORE LEADS
37% Increase In Calls
1200% Increase In Local Visibility
Result:
37% increase in calls over same period previous year
Doubled visibility in maps
Over 1200% increase in total organic visibility
INCREASED MAPS RADIUS
Month 1
Month 2
After the onpage and technical SEO was completed, off page SEO commenced.
75 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
10 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
1 Google Stack was created and pointed to the inner page
2 Press Releases were syndicated. One targeting the inner page, and one targeting one of the neighborhood “silo” pages
2 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
2 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
A 10 page “Mininet” was created. This “mininet” is a ring of Web 2.0s, all with unique, high quality content, targeting the keyword the inner page is optimized for.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building
Case Study #1
INCREASED MAPS RADIUS
Month 1
Month 2
MORE LEADS
37% Increase In Calls
1200% Increase In Local Visibility
Pest Control Company In Los Angeles, CA
Optimizations were done over a period of 3 months. All comparisons are done compared the same 3 months over the previous year.
Client’s site had two pages (homepage and inner page) competing for the same keyword. Since the organic results showed inner pages, the home page was deoptimized and inner page targeting the city and keyword was optimized.
Inner page was rewritten to increase entity density and number of entities, as well as related keywords.
Entities and related keywords were placed in specific zones on the page where, through our testing, we knew Google would place additional weight.
Page was also rewritten to include specific neighborhoods and geographic areas the client wanted to rank in.
We then created pages targeting specific neighborhoods and points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
Page speed was increased by removing unneeded and unused WordPress plugins. A “check in” plugin was likely causing geographic confusion for Google (employees were mentioning different cities on the plugin, which threw off the entity density) as well as keyword over optimization. This plugin was also removed.
After the onpage and technical SEO was completed, off page SEO commenced.
75 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
10 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
1 Google Stack was created and pointed to the inner page
2 Press Releases were syndicated. One targeting the inner page, and one targeting one of the neighborhood “silo” pages
2 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
2 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
A 10 page “Mininet” was created. This “mininet” is a ring of Web 2.0s, all with unique, high quality content, targeting the keyword the inner page is optimized for.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building
Result:
37% increase in calls over same period previous year
Doubled visibility in maps
Over 1200% increase in total organic visibility
Case Study #2
Over $39,000 In Leads
1100+% Increase In Form Fills
Main Keyword Went From 2nd Page To 1st Page
After the onpage SEO was completed, off page SEO commenced.
105 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
5 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
1 Google Stack was created and pointed to the inner page
1 Press Release was syndicated, targeting the inner page
3 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
3 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
A 10 page “Mininet” was created. This “mininet” is a ring of Web 2.0s, all with unique, high quality content, targeting the keyword the inner page is optimized for.
1 IFTTT ring was created. An IFTTT ring is a series of Web 2.0s sites that automatically republish any blog content that is posted on the client’s blog.
2 Google News Guest Posts were created. A guest post on a Google News site has the added value of near immediate indexing.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building.
Pest Control Company In Manassas, VA
Optimizations were done over a period of 3 months. All comparisons are done compared the same 3 months over the previous year.
Client’s site had two pages (homepage and inner page) competing for the same keyword. Since the organic results showed inner pages, the home page was deoptimized and inner page targeting the city and keyword was optimized.
Inner page was rewritten to increase entity density and to include entities relevant to the geographic area. Points of interest were also added.
The inner page was also suffering from over optimization, so over 1000 words were removed, this further increased entity density.
Entities and related keywords were placed in specific zones on the page where, through our testing, we knew Google would place additional weight.
We then created pages targeting specific points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
Result:
$39,125 In Leads
Number Of Form Fills Doubled
Main Keyword Went From #12-#5
Case Study #2
Over $39,000 In Leads
1100+% Increase In Form Fills
Main Keyword Went From 2nd Page To 1st Page
Pest Control Company In Manassas, VA
Optimizations were done over a period of 3 months. All comparisons are done compared the same 3 months over the previous year.
Client’s site had two pages (homepage and inner page) competing for the same keyword. Since the organic results showed inner pages, the home page was deoptimized and inner page targeting the city and keyword was optimized.
Inner page was rewritten to increase entity density and to include entities relevant to the geographic area. Points of interest were also added.
The inner page was also suffering from over optimization, so over 1000 words were removed, this further increased entity density.
Entities and related keywords were placed in specific zones on the page where, through our testing, we knew Google would place additional weight.
We then created pages targeting specific points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
After the onpage SEO was completed, off page SEO commenced.
105 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
5 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
1 Google Stack was created and pointed to the inner page
1 Press Release was syndicated, targeting the inner page
3 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
3 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
A 10 page “Mininet” was created. This “mininet” is a ring of Web 2.0s, all with unique, high quality content, targeting the keyword the inner page is optimized for.
1 IFTTT ring was created. An IFTTT ring is a series of Web 2.0s sites that automatically republish any blog content that is posted on the client’s blog.
2 Google News Guest Posts were created. A guest post on a Google News site has the added value of near immediate indexing.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building.
Result:
$39,125 In Leads
Number Of Form Fills Doubled
Main Keyword Went From #12-#5
Case Study #3
Pest Control Company In Phoenix, AZ
Optimizations were done over a period of 3 months. All comparisons are compared the same 3 months over the previous year.
This site had years worth of content done by the business owners, and several pages done by the previous SEO company that were cannibalizing keywords. In addition, the previous SEO company had indexed a clone of the site on a subdomain. Rankings had dropped dramatically, as had calls and leads the previous year.
Over the three month period, several dozen pages all targeting the same or similar keywords were 301 redirected to 3 main category pages to reduce the cannibalization effect.
These category pages were rewritten to be more entity dense and include local neighborhoods and landmarks.
We then created pages targeting specific neighborhoods and points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
Unnecessary and unneeded WordPress plugins were removed, and the “check in” plugin was removed as well. This improved page speed, site security, and reduced over optimization of the main keywords on each page.
Result:
39% increase in calls over same period previous year
Form Fills Doubled
Main Keyword Went From Second Page To Appearing In The Map Pack
MORE LEADS
39% Increase In Calls
Form Fills Doubled
From 2nd Page In SERPs To Map Pack
After the onpage SEO was completed, off page SEO commenced.
75 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
5 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
2 Google Stacks were created and pointed to the inner pages
1 Press Release was syndicated, targeting the inner page
3 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
3 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
5 PBN Links were used. These links were used to cheaply push link authority to one of the category pages.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building
Case Study #3
MORE LEADS
39% Increase In Calls
Form Fills Doubled
From 2nd Page In SERPs To Map Pack
Pest Control Company In Phoenix, AZ
Optimizations were done over a period of 3 months. All comparisons are compared the same 3 months over the previous year.
This site had years worth of content done by the business owners, and several pages done by the previous SEO company that were cannibalizing keywords. In addition, the previous SEO company had indexed a clone of the site on a subdomain. Rankings had dropped dramatically, as had calls and leads the previous year.
Over the three month period, several dozen pages all targeting the same or similar keywords were 301 redirected to 3 main category pages to reduce the cannibalization effect.
These category pages were rewritten to be more entity dense and include local neighborhoods and landmarks.
We then created pages targeting specific neighborhoods and points of interest within the city, and linked them all to the inner page. This created a “silo” of content that helped reinforce Google’s understanding of the website, and also helped to spread around the power from the backlinks we created.
Unnecessary and unneeded WordPress plugins were removed, and the “check in” plugin was removed as well. This improved page speed, site security, and reduced over optimization of the main keywords on each page.
After the onpage SEO was completed, off page SEO commenced.
75 Directory Citations were built directly to the inner page instead of the homepage to increase geographic relevancy.
5 YouTube citations were also created. These YouTube videos index almost immediately and carry an immense amount of “authority” with Google.
2 Google Stacks were created and pointed to the inner pages
1 Press Release was syndicated, targeting the inner page
3 Cloud pages were created. These are html pages with content, embeds, and a link, that are hosted on Microsoft Azure, Amazon S3, or Google storage. These cloud pages were linked to the inner page or a neighborhood page.
3 “Niche Edits” were done. We chose niche edits instead of guest posts because Google’s crawling and indexing system is heavily favoring page refreshes, and new pages are not being indexed. Therefore, having a link placed on an already indexed page, rather than creating a new page, has the best chance of being indexed by Google and passing link authority.
5 PBN Links were used. These links were used to cheaply push link authority to one of the category pages.
We did not do any gray/blackhat SEO tactics such as driving direction manipulation, click through rate manipulation, or mass link building
Result:
39% increase in calls over same period previous year
Form Fills Doubled
Main Keyword Went From Second Page To Appearing In The Map Pack